About Bliss
Proudly Family Owned
In 1929, The Bliss Brothers started producing freshly made premium ice cream in Attleboro, Massachusetts with one goal in mind:
make delicious ice cream.
We carry on their mission by using high quality real and fresh dairy cream and milk, which are sourced from great farms located throughout New England. We still produce Bliss premium ice cream with the same passion and care as the original Bliss Brothers. We are honored to have brought joy to everyone who has enjoyed a scoop of Bliss premium ice cream, and are excited to keep the Bliss Brand going for years to come!
Cherishing Memories
At Bliss Brothers Dairy, we owe our enduring legacy to the unwavering support of our cherished community. Our homemade ice cream, crafted from the finest dairy cream and milk sourced from local New England farms, is a testament to our commitment to quality and tradition. Beyond our delicious ice cream, we proudly serve classic diner comfort foods that bring a sense of nostalgia and joy.
We are deeply grateful for the generations of families who have made Bliss a part of their lives, and we look forward to continuing to share our passion and dedication with you for many years to come. Thank you for being a part of the Bliss family.
Late 1800s
The Bliss farm established a dairy business under the name Locust Grove Farm, delivering milk to customers in Attleboro and Pawtucket.
1920s
Bliss Bros. Dairy Inc. was created when Thomas and Eva built a small dairy plant behind their home, along with an ice cream stand next to it at 697 Park St.
Bliss Cow Pastures
1930 - 1950
Horse-drawn delivery wagons were gradually replaced by trucks. Milk routes expanded north to Foxboro, southwest to Seekonk, and east to Taunton. The ice cream stand continued to gain popularity with local residents, and more flavors were added.
1940s - 1950s Milk Filling Machine
Ice Cream Parlor, Milk Bottling, and Ice Cream Plant - 1951
A new milk and ice cream plant was constructed beside the original facility at 711 Park Street, where the plant remains today.
1951
Bliss Dairy Windows - 1951
Bliss Dairy Parlor Service - 1961
1971
Bliss ice cream and sherbet gained popularity beyond the greater Attleboro area as the dairy began selling frozen desserts to other businesses. The wholesale ice cream division was born.
Bliss Bros. Dairy Family Restaurant & Ice Cream Shop, Attleboro, MA - 1978
1990s - Early 2000s
Bliss ice cream continued to grow in popularity and reach. The plant was upgraded, and the wholesale business expanded as restaurants, scoop shops, and other businesses increasingly chose Bliss ice cream for their customers.
1978
Kent Bliss and his son David converted the Park Street ice cream parlor into a full-service restaurant. Five similar Bliss restaurants opened in Taunton, North Attleboro, Canton, Sharon, and Norton, operating at various times between 1966 and 2001. To this day, the original Bliss restaurant in Attleboro remains a New England icon, serving breakfast, lunch, dinner, and, of course, ice cream.
The Bliss family sold the business to Bruce Ginsberg, owner of New England Ice Cream Corp. Bruce and his sons, Max, Ben, and Sam, now run the family business, committed to preserving the more than 100-year-old brand and continuing to produce premium-quality ice cream for the next century.
March 2015
2020 - 2023
Bliss undergoes major renovations to its building, plant, and grounds. To promote community engagement, walk-up windows and a large outdoor park were added for the community. The company also upgraded its manufacturing facility with state-of-the-art equipment to improve capacity and efficiency. In 2023, local “The Art of Life” artists Bonnie Lee Turner and Charles Clear were commissioned to paint two 20-foot murals celebrating ice cream and local dairy farms.
2025 - Present
The Ginsberg family continues to invest in and upgrade the plant with a state-of-the-art 6,000-gallon silo, along with piping and flooring replacements and new processing tanks. Bliss earns AA+ grade recognition from BRC for its continued commitment to food safety.
Bliss celebrated its 95th year of making ice cream in Attleboro, MA. Bliss acquired Blakes Creamery, a 100-year-old dairy company and producer of bulk three-gallon ice cream based in Manchester, NH.
2024
